Here's an example of a beeeautiful video campaign Knorr launched. It is cute and well done. Probably an expensive one. But doesn't convey the message... You don't really know what it is about. Maybe it needed a better finale...or should I say, a better idea?
The salt is sad, we get it, and then what? We expect something that never happens. It is probably because the client give more value to the form instead of thinking about the message.
If someone ever read this post and have a better idea for the end, I will be happy to hear it!
1 day ago
3 comments:
I think they could have had fun with this and made it a happy 'going away' for the salt shaker with a song like "I'm Coming out" by Diana Ross or something like that. The family could have been having a send off for the salt, then sitting down enjoying a low salt meal. Just a thought.
I think it is actually a great idea Danielle! We wouldn't be so sad to let the poor salt go... The music choice is also funny! I wish I could see a "big finalle" like this one you suggested...sweeet!
Anybody else?
es me want to eat more salt to cheer the little guy up, maybe boycott Knorr for putting Salty out in the rain.
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