Coke x Pepsi: it is a branding matter.

Coke is much better than pepsi, that's a fact. It doesn't matter what our north-american neighbours say. And this post is to show how superior they have been in their branding campaign along the years.

I don't think I really need to say anything, just compare:



The logo didn't need any changes. Good design is just like that. It does not need to copy any other good design. It does not need any 3-D effects to work. Or anything else. It just works!

Why is it so hard to make a client understand "simple" works better? Why do they think designers have to come up with something completely "crazy" all the time?! It is so stupid. And even my 2-year nephew knows what I am talking about.