My first idea was to create a "blind" event, but then I realized the movie is NOT about "playing with our senses" but actually about "not trusting our eyes", so I came-up with a poster campaign.
Today I decided to research what they did to promote the movie and I found a similar "pre-campaign" with black and white posters, using tag lines about blindness:
Then, I thought it would be interesting to see their final poster for the movie and it was a surprise to me hos similar it was to my first mood board.
They are kind of smoky and it is tag line also focuses in questioning the way we "see/understand" the world. My first moodboard also had this dreamy atmosphere and it was hard to let it go, but my classmates considered it too creepy, with a "ghost" connotation, and I had to agree with them!
But, funny as it is, the oficial poster decided to go "creepy"! It is easier to brand, I think, but they might attract some teenagers looking for some horror movie, instead of a bit smarter audience...
The movie itself, despite the obvious exaltation of the woman, is actually quite depressing. However, even if you don't like to watch movies that come from novels, the way it is constructed makes the ride worthy.
If you want to compare it with my posters, you can see mine and my case study at my portfolio under "print", "blindness" or in this blog.
I'll end this post with my favorite one:
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